Branding strategy for Keani, a platform that enhances player acquisition and retention for game studios by utilizing player profiling to distribute Web3 tokens.

The brand embodies Keani’s core values: boldness, disruption, and exclusivity, targeting competitive, Web3-native players. The visual language features abstract round shapes that evoke a sense of community, paired with an elegant color palette that underscores exclusivity. The primary font, characterized by thick lines and pronounced curves, was meticulously chosen to reflect a modern gaming aesthetic. With black as the dominant color, vibrant accents were strategically added to create a dynamic, high-contrast effect that captures the brand's innovative and energetic spirit.