El Bello Árbol is an organization that brings hope to underserved communities by fostering the creation of virtuous learning environments through micro-schools.

At El Bello Árbol, children have the opportunity to learn without limits, while teachers experience the freedom to teach with passion and creativity. These micro-schools are planting the seeds of educational liberty where they’re needed most.

The brand reflects the organization’s core pillars: community and growth. The visual identity is friendly and approachable, with an inviting color palette, primary and secondary typography featuring subtle curves, and a logo that symbolizes the micro-schools, built with the hands of the community.