Branding strategy for The Gut Hub, an integrative dietitian practice dedicated to restoring gut health through education, fostering balance, and building community.

Aimed at women, the brand embodies a fresh and approachable aesthetic grounded in scientific expertise. The logo reflects this balance through the combination of curved and linear typography. Warm earthy tones were selected to convey comfort and trust, resulting in an inviting brand identity that supports the practice’s mission to empower women on their gut health journey.